THE POWER OF PUBLICITY

Why you need a publicist!

"If you're not in the media, for all intents you don't exist"

(David Schorr, former CBS journalist)

Everyone has a story to tell and publicity is a specialised and creative way of achieving media attention. There are literally thousands of media outlets (magazines, newspapers, radio, television etc) all looking for editorial - ideas and substance to fill their pages or take up airtime.

Editorial is different to advertising in that it not only educates but also is widely considered to be more trustworthy and credible. It is extremely powerful in motivating the decisions of the public and cannot be bought. Editorial is free to those who know how to relate to the media.

So, whether you have a product to sell or an event to promote; whether you're looking for new customers or more sales - an effective publicity campaign run by someone expert in media relations (like LITTLE MISS STELLA) is invaluable, cost effective and imperative in ensuring success and results for you and your business.

There is a huge lack of publicity awareness and support - particularly for small businesses. Unfortunately, when you're focused on running your business and servicing your customers, it may be impossible to also run your own effective PR campaign. I personally couldn't stand by anymore and watch all that PR potential go to waste! Plus, it was upsetting to see how much money misguided business owners were wasting on ineffective advertising!

Business people still don't fully understand the power of publicity or that with a skilled publicist on your team you can get targeted exposure and recognition for a fraction of the cost of advertising. Little Miss Stella hopes to change that!

Gaining media attention is a specialised service requiring strategic focus and planning, well-established contacts, experienced communication skills and dedicated, organised execution. Little Miss Stella can take on the guesswork, stress and effort; and plan, execute and support a campaign that will get you, your business and your products the media exposure they deserve.